Luxury rooted in place.

Cinematic storytelling for nature-led luxury — with standards built in.

Explore the work

Work

Selected work for nature-led hospitality, experiences, and brands.

Campaign storytelling, rooted in place.

Offer

A narrative asset system built for web, social, PR, and launches.

Creative direction + photography.

Strategic collaborations, built to last.

Partnerships

Ambassador-level storytelling for brands rooted in place and responsibility.

What I create

Campaign-ready storytelling — built as a repeatable asset system.

01. Concept + Visual Direction
Mood, capture plan, styling, and standards.

02. Campaign Capture
On-set direction + photography — crew as needed.

03. Cinematic Social Cutdowns (optional)
3–6 short films for social + paid.

04. Signature Scene System
A brand-owned library for launch, web, and always-on.

The work in context

A selection of recent work across luxury hospitality, experiences, and brands — built as narrative systems, not one-off shoots.


Luxury Hospitality Campaign

Creative direction + photography
3-day on-property production

Scope
Campaign storytelling across hospitality, wellness, food, and nature.

Description
A multi-day campaign capturing the full guest journey — designed as a narrative system — not one-off moments.

Outcome
Art directed, post-produced, and structured for launch, web, social, and PR.

Deliverables: 300+ assets

What was captured

  • Arrival + pool & cabana

  • Wine experiences (on-property + off-site)

  • Dining (Michelin + casual)

  • Estate villas, wellness & spa

  • Nature-led experiences & trail access

  • Events + pet-friendly moments


Product Storytelling Campaign — From Land to Bottle

Cathiard Vineyard — Napa Valley

Role
Creative direction + photography

Production
4 seasonal productions (12 months)

Scope
Brand storytelling across agriculture, product, people, and place.

Description
A year-long narrative system capturing the vineyard’s full lifecycle — from dormant winter vines to harvest, bottling, and private experiences. Built as a seasonal asset library for web, releases, and ongoing communications — not one-off moments.

Outcome
300+ assets art directed, post-produced, and structured for seasonal launches and long-term use.

What was captured

  • Vineyards across all four seasons

  • Old vines & land details

  • From vine to bottle storytelling

  • Product & label imagery

  • Harvest season & winemaking moments

  • Team & expertise portraits

  • Private tastings & events

  • On-property hospitality + private experiences


Eco-Luxury Immersion Campaign — Community & Place

KoroSun Resort — Fiji

Role
Creative direction + photography + short-form video

Production
3-day on-property production

Description
A place-first campaign capturing slow luxury in Fiji — where hospitality is shaped by land, ritual, and community. Built as a cohesive narrative system for web, social, and editorial use.

Outcome
150+ art-directed assets delivered for campaign and ongoing storytelling.

What was captured

  • Cultural moments & fire dance experience

  • Nature-immersed accommodations (rooms + private residences)

  • On-property spa & wellness rituals

  • Sand Bar + beachside hospitality

  • Team portraits & employee storytelling

  • Lifestyle moments grounded in place

Campaign Archive

How I work

Campaigns, launches, and always-on libraries for hospitality, estates, and place-led brands.