Luxury rooted in place.
Cinematic storytelling for nature-led luxury — with standards built in.
Explore the work
Work
Selected work for nature-led hospitality, experiences, and brands.
Campaign storytelling, rooted in place.
Offer
A narrative asset system built for web, social, PR, and launches.
Creative direction + photography.
Strategic collaborations, built to last.
Partnerships
Ambassador-level storytelling for brands rooted in place and responsibility.
What I create
Campaign-ready storytelling — built as a repeatable asset system.
01. Concept + Visual Direction
Mood, capture plan, styling, and standards.
02. Campaign Capture
On-set direction + photography — crew as needed.
03. Cinematic Social Cutdowns (optional)
3–6 short films for social + paid.
04. Signature Scene System
A brand-owned library for launch, web, and always-on.
The work in context
A selection of recent work across luxury hospitality, experiences, and brands — built as narrative systems, not one-off shoots.
Luxury Hospitality Campaign
Creative direction + photography
3-day on-property production
Scope
Campaign storytelling across hospitality, wellness, food, and nature.
Description
A multi-day campaign capturing the full guest journey — designed as a narrative system — not one-off moments.
Outcome
Art directed, post-produced, and structured for launch, web, social, and PR.
Deliverables: 300+ assets
What was captured
Arrival + pool & cabana
Wine experiences (on-property + off-site)
Dining (Michelin + casual)
Estate villas, wellness & spa
Nature-led experiences & trail access
Events + pet-friendly moments
Product Storytelling Campaign — From Land to Bottle
Cathiard Vineyard — Napa Valley
Role
Creative direction + photography
Production
4 seasonal productions (12 months)
Scope
Brand storytelling across agriculture, product, people, and place.
Description
A year-long narrative system capturing the vineyard’s full lifecycle — from dormant winter vines to harvest, bottling, and private experiences. Built as a seasonal asset library for web, releases, and ongoing communications — not one-off moments.
Outcome
300+ assets art directed, post-produced, and structured for seasonal launches and long-term use.
What was captured
Vineyards across all four seasons
Old vines & land details
From vine to bottle storytelling
Product & label imagery
Harvest season & winemaking moments
Team & expertise portraits
Private tastings & events
On-property hospitality + private experiences
Eco-Luxury Immersion Campaign — Community & Place
KoroSun Resort — Fiji
Role
Creative direction + photography + short-form video
Production
3-day on-property production
Description
A place-first campaign capturing slow luxury in Fiji — where hospitality is shaped by land, ritual, and community. Built as a cohesive narrative system for web, social, and editorial use.
Outcome
150+ art-directed assets delivered for campaign and ongoing storytelling.
What was captured
Cultural moments & fire dance experience
Nature-immersed accommodations (rooms + private residences)
On-property spa & wellness rituals
Sand Bar + beachside hospitality
Team portraits & employee storytelling
Lifestyle moments grounded in place
Campaign Archive
How I work
Campaigns, launches, and always-on libraries for hospitality, estates, and place-led brands.