A focused on-location collaboration capturing the rhythm of urban luxury in the heart of San Francisco’s Market Street district.

The visual direction emphasized contrast — the calm of the interior against the movement of the city beyond it. Framed through architectural stillness, in-room dining moments, and surrounding city perspective, the work positioned the hotel as both sanctuary and vantage point.

A curated set of 20 art-directed assets was developed to support digital storytelling and reinforce the property’s identity within a dynamic metropolitan setting.

Role: Creative Direction + Photography
Production: 2-Night On-Location Collaboration
Deliverables: 20 Campaign-Ready Assets